Does Zeevou offer any direct booking website analytic tools to measure its performance?

Yes. You can do this through our integration with Google Analytics and Google Tag Manager. While with Google Analytics, you can measure the traffic on your website, Google Tag Manager or GTM allows you to manage and centralise your marketing tags and deploy them on your website. While tracking your direct booking website’s performance, you can analyse which pages and actions are converting or not. This enables you to optimise your website based on user experience.